We’re here with 3 benefits of SEO for your business, to show you just how valuable it can be!
Brings Qualified Traffic To Your Website
The first benefit of SEO is that it brings qualified traffic to your website. With SEO, a good agency will target keywords on your website that are highly relevant to the services that you offer. Each page will target different keywords, so that a wide variety of pages can rank in search engines. This is great because when people search for these keywords, and your SEO strategy means you rank well for them, people should land on your website to find exactly what they’re looking for. You’re investing your money in targeting people who are looking for exactly what you offer, rather than reaching out randomly and hoping that someone is interested. So, your conversion rate should go up, bringing highly qualified traffic to your website. You know you are targeting people who want what you have. The key to this though is in the keyword selection, so when you’re working with an agency for SEO Manchester, London or Leeds based (these are the SEO hubs in the UK), then don’t be afraid to challenge them on their keyword selections.
Increases The Trustworthiness Of Your Website
Another benefit of SEO is that it can increase the trustworthiness of your website. If someone is searching for something relevant to your business, and you appear high in the search engine results, then it is an immediate indicator of trust for people. This is also the case when it comes to local SEO, as if someone hears about you and then googles something like “Plumbers in Manchester” and you don’t appear, it could be a red flag for them. There are so many elements of SEO that help with trustworthiness too, from types of structured data to Google My Business profiles, all of which your SEO agency should be implementing for you.
It’s Very Cost Effective
We’ve touched on this slightly already but a huge benefit of SEO is that it’s very cost effective. You are spending your money reaching out to people looking for exactly what you offer, rather than randomly with older fashioned marketing techniques like radio, TV or newspaper. Another significant benefit compared to other digital marketing channels like PPC or paid social is that you don’t actually have to pay to appear in the SERP’s. For example, with PPC, you are paying to appear at the top of Google, then you are also paying an agency to run the ads for you. Same with Facebook ads, you pay for your sponsored posts to appear, then also pay a management fee. So, if you’re short on budget and want to maximise it, then SEO is a great way to go. Bear in mind, it can take 3-6 months, or 6-12 months if you have a brand new website with no authority, but this is a very successful long term channel that can bring you continued success.